![[2025 Latest] Insta360 Black Friday Sale: Dates & How Long It Lasts](https://worklifegadgets.com/wp-content/uploads/2025/12/1ede1161020e77740fab36c10f2a46cc.jpg)
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The Insta360 Black Friday sale is running through December 7, 2025, and this year’s deals are stronger than ever.
Sale ends on December 7, 2025 at:
- 2:00 AM Eastern Time (EST)
- 1:00 AM Central Time (CST)
- 12:00 AM Mountain Time (MST)
- 11:00 PM Pacific Time (PST) on December 6
>>Insta360 Black Friday Sale Page
If you aren’t buying from the official Insta360 Store, you’re losing money.
Only the official store offers:
- Free bonuses worth up to about $130
- A 15-day no-questions-asked return policy
- More bundle options than Amazon or any electronics retailer
Right now, the X5, Ace Pro2, GO Ultra, and X4 Air are at their lowest prices of the year, making this the best time to upgrade.
You can check the official store sale here:
- Black Friday 2025 Overview: When does it end?
- Why the Official Store Is the Only Smart Choice
- Detailed Black Friday Deals
- When Is the Next Sale?
- Summary
- Past Insta360 Black Friday Performance
- 2024 Insta360 Black Friday Results
- 2023 Insta360 Black Friday Results
- 2022 Insta360 Black Friday Results
- 2021 Insta360 Black Friday Results
Black Friday 2025 Overview: When does it end?
Sale ends on December 7, 2025 at:
- 2:00 AM Eastern Time (EST)
- 1:00 AM Central Time (CST)
- 12:00 AM Mountain Time (MST)
- 11:00 PM Pacific Time (PST) on December 6
Main Deals
| Model | Sale Price | Regular Price |
|---|---|---|
| X5 | $464.99 | $549.99 |
| Ace Pro2 | $354.99 | $419.99 |
| GO Ultra | $379.99 | $418 |
| X4 Air | $299.99 | $399.99 |
Why the Official Store Is the Only Smart Choice
Even though Amazon and other retailers match the base sale price, only the official store includes:
| Feature | Official Store | Amazon |
|---|---|---|
| Free Bonuses | Up to about $130 in extras | None |
| Return Policy | 15-day, no-questions-asked | Defective items only |
| Kit Options | 5–10 bundles per model | Usually 1–2 bundles |
Buying elsewhere means missing out on extras, flexibility, and a better overall deal.
Benefit 1: Free Bonuses Worth Up to 0
Only the official store provides valuable add-ons, varying by model.
| Model | Bonus Contents | Bonus Value |
|---|---|---|
| X5 | Case + 1TB cloud storage (1 year) | $135 |
| Ace Pro2 | Case | $19 |
| GO Ultra | Case | $19 |
| X4 Air | Case + 200GB cloud storage (1 year) | $57 |
| X4 | Case + 200GB (6 months) + Invisible Selfie Stick | $67 |
Hard-Shell Case
A protective polycarbonate case with space for the camera and accessories, plus mounts for wrist and shoulder straps.
Cloud Storage Bonus
Automated cloud backup while charging.
A 200GB plan normally costs around $19 for 6 months, but it’s free with eligible models purchased from the official store.
Benefit 2: 15-Day No-Questions-Asked Returns
The official store allows returns for any reason, as long as the camera is undamaged.
This means you can:
- Open the box
- Test the camera
- Take it on a trip
- Return it within 15 days if it’s not right for you
Amazon and electronics retailers typically accept returns only for defective items, and many retailers do not allow returns at all once the box has been opened.
This makes the official store the safest way to try Insta360 devices without risk.
Benefit 3: More Bundles to Choose From
The official store offers significantly more kit configurations than Amazon or retailers.
| Model | Official Store | Amazon |
|---|---|---|
| X5 | 17 bundles | 3 bundles |
| X4 Air | 13 bundles | 2–3 bundles |
| GO Ultra | 5 bundles | 1 bundles |
| Ace Pro2 | 10 bundles | 2 bundles |
| X4 | 13 bundles | 2 bundles |
Examples:
- Creator Kit: optimized for vloggers
- Cycling Kit: optimized for cyclists
- Family Kit: simple, all-purpose configuration
This eliminates the need to buy extra accessories later.
Detailed Black Friday Deals
Almost all Insta360 models—including the X5, Ace Pro 2, GO Ultra, X4 Air, and more—as well as various accessories are included in the sale.
Judging from previous years, Insta360’s Black Friday promotion consistently offers the deepest discounts of the entire year.
While Insta360 holds sales fairly often, there are times when the discounts are modest, such as during the 360° Panorama Camera Sale (July 29–August 8) or the End-of-Summer Sale (August 19–September 4).
Among these, Black Friday is the one sale every year that truly stands out—the “main event” where they put in the most effort.
Below is a summary of the key discounted models for this year’s Black Friday sale, organized by device.
Because this is a large-scale promotion, a wide range of models—from the latest releases to older generations—are being discounted.
Insta360 X5
| Bundles | Sale Price | Regular Price | Discount Rate |
|---|---|---|---|
| Standard Bundle | $464.99 | $549.99 | 15% |
| Essentials Bundle | $559.99 | $659.99 | 15% |
| Snowboard Bundle | $518 | $606 | 15% |
| Motorcycle Multiview Bundle | $556 | $646 | 14% |
The X5 has earned high praise as a cutting-edge 360° camera, and this sale marks its lowest price ever.
For example, the standard X5 was ¥73,800 during the previous sale (the Autumn Thanksgiving Sale), so it’s now over ¥5,000 cheaper.
I bought mine right after it was released—when there were no discounts—and honestly, I’m pretty jealous that it’s available at such a bargain price now.
Insta360 Ace Pro2 (Dual Battery)
| Bundles | Sale Price | Regular Price | Discount Rate |
|---|---|---|---|
| Standard | $354.99 | $419.99 | 15% |
| Xplorer Bundle | $399.99 | $479.99 | 17% |
| Motorcycle Bundle | $383 | $479 | 20% |
| Xplorer Pro Bundle | $414.99 | $518.99 | 20% |
During the previous Fall Thanksgiving Sale, the regular version was $406, so this time it’s almost $40 cheaper than the last sale!
The Ace Pro 2 performs exceptionally well in low-light conditions, making it one of the best cameras for outdoor and motorcycle filming.
It also captures incredibly clean still photos, and because it’s a high-end action camera with so many possible uses, it rarely gets discounted even during sales.
With such a big price drop, this sale is absolutely the one to buy!
>>insta360 Ace Pro 2 Official Store
Insta360 GO Ultra
| Bundles | Sale Price | Regular Price | Discount Rate |
|---|---|---|---|
| Standard Bundle | $379.99 | $449.99 | 16% |
| Creator Bundle | $419.99 | $499.99 | 16% |
| Premium Cycling Bundle | $479.99 | $549.99 | 13% |
| Cycling Bundle | $434 | $507 | 14% |
This is the first time the GO Ultra has ever gone on sale!
For a first-time sale, an 8% discount is usually the norm, but this time it’s suddenly 15% off! (Black Friday really is something else…!)
It’s lightweight, easy to handle, and you can separate the camera body from the preview screen, making it very popular for everyday use and Vlogging.
I actually used it while doing the Japanese Shikoku pilgrimage on foot, and thanks to its AI chip, it performed really well in low light—you can capture clear footage even on dark mountain paths.
It also charges quickly, and even after using it all day, I never had any issues with the battery running out.
It was such an amazing camera that I genuinely hope many people will give it a try during this sale. It’s a device I can wholeheartedly recommend!
>>Insta360 GO Ultra Official Store
Insta360 X4 Air
| Bundles | Sale Price | Regular Price | Discount Rate |
|---|---|---|---|
| Standard Bundle | $299.99 | $399.99 | 25% |
| Starter Bundle | $329.99 | $439.99 | 25% |
| Travel Bundle | $371 | $474 | 22% |
| Snowboard Bundle | $354 | $456 | 22% |
The X4 Air, which only recently launched, is also included in this sale!
For a first-time sale, the discount is usually around 8% off, but this time it’s a surprising 15% off right from the start. (Black Friday really is on another level!)
Its selling point is that it’s the lightest camera, but personally, I think the biggest difference from the X4 is that you can replace the lenses.
I’ve never actually cracked a lens before, but there have been plenty of moments when I worried I might have.
Not having to worry about lens damage is the biggest advantage the X4 Air has over the X4!
If you’re thinking about getting into 360° cameras, there’s no better time to buy than now while the price is this low.
>>Insta360 X4 Air Official Store
Insta360 GO3S
| Bundles | Sale Price | Regular Price | Discount Rate |
|---|---|---|---|
| Standard Bundle | $299.99 | $429.99 | 32% |
| Cycling POV Bundle | $329 | $461 | 31% |
| Motorcycle POV Bundle | $318 | $449 | 30% |
| Ultimate Bundle | $438 | $576 | 25% |
The GO 3S’s biggest selling point is its ultra-lightweight design—it’s the lightest camera in the lineup. If you’re planning to mount it on your body, it’s the most comfortable and least stressful option to use.
During the previous Fall Thanksgiving Sale, the regular version was $353, so this time it’s nearly $40 cheaper than the last sale.
There is a higher-end model called the GO Ultra, but if you’re watching on a smartphone or tablet, the image quality is practically indistinguishable from the GO Ultra.
It’s cheaper than the GO Ultra, the discount rate in this sale is extremely generous, and it’s definitely a camera you can buy now without any regrets.
>>Insta360 GO3S Official Store
Insta360 X4
| Bundle | Sale Price | Regular Price | Discount Rate |
|---|---|---|---|
| Standard Bundle | $299.99 | $499.99 | 40% |
| Motorcycle Multiview Bundle | $596 | $596 | 0% |
| Get-Set Bundle | $531 | $531 | 0% |
| Snowboard Bundle | $556 | $556 | 0% |
During the previous Fall Thanksgiving Sale, the regular version was $372, so this time it’s about $53 cheaper than the last sale.
This time, the regular version in particular has a 40% discount, making it one of the highlight deals of the entire sale.
It’s a high-performance camera capable of shooting in 8K, and even a professional photographer I know uses it for video work.
You definitely don’t want to miss out on this price while it’s still this low.
Insta360 X3
| Bundle | Sale Price | Regular Price | Discount Rate |
|---|---|---|---|
| Standard Bundle | $229.99 | $429.99 | 47% |
| Motorcycle Bundle | $330 | $556 | 41% |
| Get-Set Bundle | $258 | $480 | 46% |
The GO 3S’s biggest feature is that it’s the lightest camera of all! If you plan to mount it on your body, it’s by far the most comfortable and stress-free option.
In the previous Autumn Thanksgiving Sale, the standard model was priced at ¥52,900, so this time it’s nearly ¥6,000 cheaper than before.
There’s a higher-end model, the GO Ultra, but when viewing footage on a smartphone or tablet, the image quality is virtually indistinguishable from the GO Ultra.
The GO 3S is not only cheaper than the GO Ultra, but the discount rate in this sale is especially high—making it a camera you simply can’t go wrong with picking up.
Accessories on Sale
Some batteries, tripods, and mount-type accessories are also more than 10% off during the Black Friday period.
And among them, there are even hidden gems discounted by over 20%!
| Accessory | Sale Price | Regular Price | Discount |
|---|---|---|---|
| Extra-Long Reinforced Selfie Stick | $76 | $85 | 11% |
| Ski Pole Mount | $34 | $38 | 10% |
| Ski Shooting Set | $45 | $50 | 10% |
| Mic Air | $64 | $81 | 21% |
| Foldable Tripod Selfie Stick | $56 | $62 | 10% |
| Invisible Action Selfie Stick | $45 | $50 | 10% |
| Bullet Time Selfie Stick 2.0 | $56 | $63 | 10% |
| GPS Preview Remote (w/ Mic) | $154 | $171 | 10% |
| Heavy-Duty Clamp | $39 | $43 | 10% |
Extended Edition Selfie Stick
$89.99←$99.99：11％OFF
t’s a selfie stick that can extend up to 3 meters, allowing you to capture shots from a much higher angle—almost like drone footage—far beyond what a regular selfie stick can do.
Despite its length, it’s made of carbon fiber, so it’s about as light as a standard selfie stick.
This time, it’s $10 off, giving you an 11% discount.
Mic Air
$55.99←$69.99：20％OFF
It’s a dedicated microphone that connects via Bluetooth to the X5, X4 Air, Ace Pro 2, and GO Ultra.
Since it attaches to your chest with a magnet, you can get incredibly clear audio even when the camera is far away.
In the 2025 Black Friday sale, it’s an impressive 21% off. You definitely don’t want to miss this deal.
GPS Preview Remote with Built-In Mic
$144.99←$159.99：10％OFF
Simply by connecting it to your camera, this remote lets you handle all three functions:
- Input GPS data into the camera
- View the camera’s preview screen
- Use it as a microphone
And on top of that, the mic supports 32-bit float recording, which means it will never clip—an absolutely insane level of performance.
If you plan to use your Insta360 hard on a motorcycle, this is definitely an item worth having.
Heavy Duty Clamp
$35.99←$39.99：10％OFF
It’s a clamp for mounting your camera onto a motorcycle handlebar.
It’s extremely sturdy and won’t wobble at all, even with the vibrations of the bike.
It fits pipes with a diameter of 17–37 mm .
If you’re mounting an important camera in a spot with strong vibration like this, using the official clamp gives you peace of mind.
This time, it’s 10% off.
Foldable 2-in-1 Selfie Stick Remote Kit
$48.99←$54.99：10％OFF
It’s an incredibly convenient item that lets you store a 360° camera like the X5 or X4 Air together with the selfie stick in one compact setup.
It also comes with a wireless remote switch that lets you start recording from a distance, so with just this one accessory, you can handle virtually all types of 360° shooting.
When Is the Next Sale?
Black Friday is Insta360’s biggest sale of the year, and this year is one of the largest ever.
The next major discount likely will not arrive until April.
Popular models sometimes sell out during the sale period, so early purchasing is recommended.
Summary
- Sale dates: November 20 – December 7, 2025
- Models on sale: X5, GO Ultra, X4 Air, Ace Pro2, GO3S, and more
- Discounts: Up to 30–50%+
- Next major sale: Undetermined (likely April)
If there’s a model you’ve been considering, now is the best opportunity.
Past Insta360 Black Friday Performance
Below is a historical overview of past Black Friday promotions from Insta360.
| Year | Main Models | Discount | Dates |
|---|---|---|---|
| 2024 | X4, Ace Pro, X3, GO 3 | X4: 15% off, X3: 27% off | Nov 25 – Dec 5 |
| 2023 | X3, GO 3 | Up to 10% off | Nov 13 – Dec 3 |
| 2022 | ONE X2, GO 2 | Up to 20% off | Nov 21 – early Dec |
| 2021 | ONE X2, GO 2 | 15–20% off | Nov 22 – Dec 5 |
2024 Insta360 Black Friday Results
Key Points
- X3 saw a strong 27% discount
- X4 received 15% off, notable for a new model
- Popular bundles sold out early
2024 Pricing (USD)
| Product | Regular Price | Sale Price | Discount |
|---|---|---|---|
| X4 | $515 | $438 | 15% |
| X3 | $439 | $320 | 27% |
| Ace | $355 | $188 | 47% |
| Ace Pro | $437 | $288 | 34% |
| GO 3 (32GB) | $371 | $296 | 20% |
| GO 3 (64GB) | $390 | $309 | 20% |
| GO 3 (128GB) | $418 | $334 | 20% |
2023 Insta360 Black Friday Results
Highlights
- X3, being newly released, saw modest discounts
- Accessory bundles added extra value
2023 Pricing (USD)
| Product | Sale Details |
|---|---|
| X3 | About 10% off (≈ $395 from $439) |
| GO 3 | 5% off |
| ONE RS 1-Inch Edition | About $77 off |
2022 Insta360 Black Friday Results
Not much pricing data remains, but photos confirm that the then-new X3 and GO 2 received discounts.
2021 Insta360 Black Friday Results
2021 Pricing (USD)
| Product | Regular Price | Sale Price | Discount |
|---|---|---|---|
| GO 2 | $258 | $245 | $13 off |
| ONE X2 Premium Set | $393 | $341 | $52 off |
| ONE X2 Bullet Time Set | $392 | $341 | $51 off |